Shemer Salibay — Digital marketing portfolio
Meta & TikTok Ads Strategist · GoHighLevel Automation VA
What I work on
What I work on, layer by layer.
Eight disciplines that work as one campaign — from the first ad someone sees to the booking it earns.
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Meta Ads
Facebook and Instagram campaigns built around bookings, leads, and purchases.
Selected results
See the case studies- 292 booked salon appointments in one month Facebook Ads · October 2024
- 6.04ROAS from $811 ad spend $4,898 in purchase conversions · beauty e-commerce · October 2024
- 4.46ROAS from $619 ad spend $2,766 in purchase conversions · beauty e-commerce
- 74.11% increase in salon bookings 2025–2026 vs 2024–2025 · Atlanta hair salon, Meta Ads
Services
Paid social, connected to the systems that convert.
Ads bring the traffic. Funnels, CRM, and follow-up turn it into booked calls and sales. I build and run all four parts together.
01 Services
Meta & TikTok Ads
Strategy, setup, and ongoing management of paid social campaigns built around bookings, leads, and purchases.
GoHighLevel CRM & automation
Pipelines, automations, and follow-up so every new lead is captured, routed, and contacted quickly.
Lead-generation funnels
Lead forms, landing pages, and email flows designed to turn ad clicks into qualified enquiries.
Campaign creative & video editing
Scroll-stopping short-form video and static ads made for the campaign they run in — and tested.
02 Supporting services
Content strategy & creative planning
Social media management
Email marketing
Virtual & administrative assistance
03 Platforms I work in
Ads & social platforms
CRM & automation
Creative
Project management
Communication
The Conversion Triangle
From first scroll to booked appointment.
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01 · Attract
Get the right people to stop scrolling.
Paid ads, video creative, and audience targeting.
Paid Ads StrategyVideo Editing
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02 · Nurture
Capture the lead and keep it moving.
Landing pages, CRM, and follow-up automation.
CRM & automation screenshots: to be added
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03 · Convert
Turn attention into bookings and sales.
Qualified leads, booked appointments, and sales.
- 292 booked salon appointments · Oct 2024
- 74.11% more salon bookings, year over year
- 6.04 ROAS from $811 ad spend
Case studies
Campaigns that turned clicks into customers.
Pick a folder to see that work. Each project file opens on its own page. Every screenshot shows its verified result, with client names and account details blurred.
Skip to the projectsExperience
Relevant experience, pulled into focus.
From customer support to paid ads: years of learning how people decide, then turning it into campaigns that convert.
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2020 – 2022
Customer Support | Content Moderator · Mercari
- Provide exceptional customer service by promptly and courteously responding to customer inquiries, resolving concerns, and addressing requests through various communication channels such as phone, email, chat, or in-person.
- Review and moderate user-generated content, product listings, images, reviews, and comments to ensure compliance with company policies and guidelines.
- Handle email correspondence, draft letters, reports, and other documents, maintaining professionalism and accuracy in all communications.
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2022 – Present
Digital Marketer | Paid Ads Specialist
- Develop and implement a comprehensive paid ads strategy for e-commerce and local businesses to increase brand awareness, drive traffic, and generate sales.
- Meta Ads, lead generation, ad creative, and lead-routing automation for clients in the US and UK.
- 292salon bookings in one month
- 6.04ROAS on $811 ad spend
- 277roofing leads at £14.94 each
Testimonials
There is nothing more satisfying than seeing my strategies become their own success stories.
Click an emblem to open its scroll.
Read all three testimonials
“Working with Shemer as our social media manager has greatly benefited our e-commerce brand. She consistently delivers content that connects with our audience on platforms like Facebook, Instagram, TikTok, Pinterest, YouTube, and Threads. Beyond content creation, Shemer offers in-depth competitor and demographic analyses, establishes operating procedures, and provides monthly performance reports. She also excels in customer service, always responding in a timely and friendly manner. With her goal-driven approach, positive attitude, and collaborative nature, I highly recommend Shemer to anyone aiming to elevate their social media presence.”
“Thank you so much, Shem! You truly understand how to make visuals speak for the services that I offer. A pleasure to work with you and you’ve always delivered beyond my expectations. I’ll reach out if ever I need some content again.”
“Shem, you are an absolute rockstar! Thank you so much for being a pillar of excellence in our community.”
One more thing
Let’s meet up.
A free discovery call to map your ads, funnel, and follow-up — and where the next booking comes from.
Work with me!
Let’s take your business to the next level!
- Discovery callBook a free call on Calendly (opens in a new tab)
- Emailsalibayshemer@gmail.com
- Connect